It should be. In fact, your on-line success depends on it. If your site does not look first class, it will compromise the perceived value of your product or service...

[Read the rest of this article...]

A good testimonial attracts attention, conveys a benefit, and achieves credibility. If a testimonial sounds so good that you couldn't have said it better yourself, then it probably won't sound credible to the reader. What others say about you and your product, service, or business, is at least 1000% more convincing than what you say, even if you are 1000% more eloquent...

[Read the rest of this article...]