Sample Articles from the DNN Professor™ - Member Article Index

Is your website a 24 hour sales person for your company?
 
It should be. In fact, your on-line success depends on it.
 
If your site does not look first class, it will compromise the perceived value of your product or service.
 
Your website is your on-line business. And a professional website design can mean the difference between success and failure.
 
Always consider a professional website design company first if you want to succeed on-line. They have the knowledge and experience to help you maximize your profits and control your expenses. In addition to building you a unique customized website, they will have other website design services as well. Including web hosting, Search Engine Marketing, and website copywriting. It’s advisable to take advantage of all the services they have to offer and consider becoming a full service client.
 
If you are considering an e-commerce website it’s advisable to keep all your services with one company because when problems happen, and they always do, you need only make one call. They are familiar with your site, your service, your product, and you.
 
A custom website design will also have a positive effect on your website marketing campaign. Your (SEO) Search Engine Optimization efforts will garner better results if your customers are directed to a website that is fresh, clean, and easy to navigate.
 
A professionally designed website, complimented by a strategic website marketing campaign, will direct a steady stream of visitors to your Storefront. Eventually this will increase your site ranking and provide you with additional links pointing to your site. A higher search engine ranking will increase the perceived value of your product or service and as a result increase your sales.
 
When designing your website first have a clear understanding as to exactly what it takes to succeed. This involves much more that simply putting up a website and hiring a (SEO) or search engine optimization company.
 
 You must first have a very clear understanding of the product or service you will be selling on your site.

• Do you know who your target customer is?
• Do you know what makes your business unique?
• What is the primary message you would like your customers to get when they visit your site?
• What problem does your product or service solve for your customers?
• Will you be offering any discounts or premiums?
• Will your website make your visitors feel good about themselves and bring them closer to their dreams?

 
You should have a definitive answer to these questions or your customers will click off your site and visit your competitors. The more focused you are when answering these questions, the more money your on-line business will make.
 
Remember, you only have one chance to make a first impression. If a visitor comes to your site and doesn’t like what they see, they are gone. And probably will never come back.
 
Although many new Internet entrepreneurs believe that all they need to do to make money on-line is to put up a website, hire a SEO company and count their money; that couldn’t be further from the truth.
 
The truth is, developing a successful Internet business starts with a professionally designed website. It also takes a sincere commitment, patience, and a lot of personal drive.

If you want to build a fan base of customers who are eager to purchase every product you offer, here's the secret.

Deliver products that bring your customers closer to their dreams, affirms their beliefs, improves their lives, or helps them set and reach their goals.

Most importantly, deliver a product which makes them smile and feel good for having spent money with you.

If you can do that, both you and the customer win.

Create a professional website that gives them the opportunity to explore your content and realize that your product or service can fulfill these needs.

In upcoming lessons we will concentrate on developing your success in these areas.