Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Below are some of some of the benefits of having a professionally designed logo and identity system...

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Start with the obvious things: your name and title, and your company's name, address, and phone and fax numbers. If you have...

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Much of marketing is concerned with a company's image, both on an individual product level and for the corporation as a whole. One  way businesses do this is through their logo and their corporate identity...

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I've got the budget for promotion and advertising, but I'm not sure about investing in branding. Isn't it all the same thing?

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I've just started my business and people are telling me I need to develop my brand, but it seems like a pretty abstract concept. Would you explain exactly what a brand is and give me an example?

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Branding should not be confused with marketing! Learn the nine other ways companies misdevelop their brand...

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