Search Engine Optimization and Search Engine Marketing

1. Potential site design/set up problems

2. Selecting the correct keywords

3. Your title tag

4. Your copywriting

5. Your meta tags

6. Your images "alt" attribute

7. Spamming the search engines 

Additional search engine optimization tips:

These tips are here because they can be useful to those that can implement them on their web site, but they are not necessary to achieve good listings in the search engines.

1. Hyperlinks

2. Headings

For further reading:

Need more information on optimization? If so, we recommend reading Shari Thurow's book Search Engine Visibility. It covers everything from search engine friendly design and keyword selection to link popularity and much more.