Search Engine Optimization and Search Engine Marketing

I am constantly asked if XMod is search engine friendly. The answer is an emphatic yes and here is how I did it.

The challenge was to:

1. Search Engine Optimize our Business Directory application.
2. Replace the Title, Keywords, and Description metatags with information supplied by the XMod form on the Business Directory inline details page

This would allow each listing, when viewed, to show the information relevant to the particular lister's information. The result should result in major search engine placement.

I began by creating the following code revision to the details page:

<xmod:metatags>

<title append="false"><xmod:field name="Company"/> - <xmod:field name="ListingTitle"/></title>

<keywords append="false"><xmod:field name="tags"/></keywords>

<description append="false"><xmod:field name="ShortDescript"/></description>

</xmod:metatags>

The XMod forms Company and ListingTitle fields now replace the current page metatag Title.

The XMod forms tags field replaces the curent page Kewords metatag.

The XMod forms shortDescript field replaces the current page metatag Description.

If you would prefer to append these values to the current metatags, simply change the value to append="true"

How to Search Engine Optimize a XMod Details Page. You can see it in action at:
http://dnnprofessor.com/Resources/FindaVendor.aspx

Also see How to Bookmark an Inline XMod Details Page

Both of these improvements are now available in the latest build of Business Directory (version DNNP-BD-01.01.04)

Happy coding,
Buck