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November 21, 2008

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3 Steps to Creating the Professional Family Business
By Buck Anderson @ 10:50 AM :: 179 Views :: Article Rating :: Tip of the Week
 
Owners of closely held companies sometimes focus solely on the short term, dealing with immediate challenges and rewards, and overlook planning for the future. But, if you don’t plan ahead, it can be difficult to ensure growth and build shareholder value over the long term, whether you pass the business on to the next generation or end up selling it. Addressing the issues that can help professionalize a family business, such as governance, organizing ownership and management and developing vision, can help you build the infrastructure for a thriving company that can be successfully passed on or sold.

“The definition of a family business is one that can live beyond its founder,” says Wayne Rivers, co-founder and President of the Family Business Institute. “Unless you can think beyond the day-to-day in your business and prepare for the future—for the next generation of ownership—it won’t survive.”

Family Business Cornerstones

The process of professionalizing the family business can be complex, but Rivers points out that there are a few basic, critical issues that can help you organize your thinking and activities.

  • Governance—As the business grows, it becomes more complex and you’ll need help. “It can be hard to move from an entrepreneurial organization to a larger one requiring more processes and procedures,” Rivers points out. “You need objectivity, even beyond the family members involved in the business, to help make the right decisions.” Having an outside board of advisors, made up of such participants as your accountant, financial advisor, attorney and even trusted friends in professional positions can help you view the business objectively. At some point, it may even involve a move to a more formal board of directors, but that outside input offers a balanced perspective.

    Among the jobs of the business leadership and the board, in terms of governance, is to determine the roles of everyone in the organization, establish a clear chain of command, create procedures for making important decisions and develop grievance procedures. “Within that framework, the development of crystal clear roles and responsibilities for family leadership is imperative,” adds Rivers. “Job functions need to be coordinated and overlap removed. If you do that, it eliminates opportunities for tension, misunderstandings and, most importantly, the possibility of long-term resentments that can fester and become bigger problems down the road.”

  • Managing and organizing ownership—This is an area in which family businesses differ from others. Essentially, you need to develop “rules of engagement” for family members around entering the business.

    “You need to create standards around who enters the business,” explains Rivers. “Depending on the business and its needs, being a family member may not be enough. Some family businesses require that certain academic or career benchmarks be reached before people join. If you have an engineering firm, for example, does any family member entering the company need to have a supporting or related degree? Or do they need to have career training outside the business before coming in? If they don’t meet these guidelines, are you willing to set up some form of apprentice program so that they can learn on the job?”

    In addition to having solid rules around who joins the company and how they do it, Rivers advocates for policies regarding behavior. It may sound odd, but disagreements in the environment of a family business can involve heightened tensions. “You should think about the way you speak with each other. Try not to air business issues that are also family issues in front of employees,” he says. “We tend to police our behavior with family members less than we might with others; it’s based on familiarity and comfort. But that can have a negative impact on non-family employees and the business as a whole.”

  • Vision—Every business needs to create goals and objectives, but it takes on a different meaning in a family business. “It’s crucial that all family members be on the same page when it comes to having the business perform the way they want it to,” observes Rivers. “You all need to be in general agreement regarding the functions of the business, its profits and expenses, how you’ll approach external issues that affect you, such as competition and legislation—any issue that might impact the company. New family members entering the business need to be ‘vetted’ to make sure they understand the objectives and they must be allowed to offer input around their own expectations. Meet as frequently as you need to so that you don’t avoid having these discussions. Nothing is worse than having someone in a position of authority that disagrees with the company’s direction—it can cause tremendous damage over time.”

Finally, Rivers recommends opening your mind. “Many entrepreneurs who start businesses can be resistant to the types of structural changes we’re discussing here, because, thus far, the work they’ve been doing has been successful. You may not need this type of systemization, but your family members and employees might,” he says. “Open your mind to structure that can help your family and heirs continue to grow the company as you intended.”


Buck Anderson's DotNetNuke Training, Video Training, and Internet Marketing Resource Center DNNprofessor.com. Free tips to improve your business with DotNetNuke, XMod, website design techniques, and proven unconventional Internet Marketing Solutions that attract the attention of today's savvy Internet buyer at DNNprofessor.com.

© 2008 Jive Media Group LLC and Buck Anderson.
 All Rights Reserved. Reproduction without permission prohibited.


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